Dan Ariely and Chris Rawlinson, explore the concept called Portfolio theory. Portfolio theory in decision making is a strategic approach that involves considering a diverse set of options or actions over the long term, aiming to balance potential risks and returns across a "portfolio" of choices, rather than focusing on individual decisions or short-term gains. It encourages broader thinking by promoting diversification and resilience in outcomes.

Dan explain how this type of thinking should be used when thinking about our decisions, and offers a key tip of imagining you are give someone else advice when making your own decisions as we think in this way when giving advice to other but not when we make decisions for ourselves.

To learn more from Dan Ariely and the way he combines his unique insights from behavioural psychology visit our website.

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